End users write original software reviews based upon their experience with the software. They are beneficial to consumers of software since they cover both the positive and negative aspects. It is important to know where a reviewer is coming from and what they are trying to accomplish with the software that they are reviewing. Incorrect reviews can arise for various reasons, from genuine pleasure and balanced experiences to shady motivations.
To assure the accuracy and integrity of a review, it is essential to conduct the following checks.
Identity Check – Every review will be checked for identifiers like the name of the author, his job title, and email address, to confirm the review was written by an actual person. If the reviewer cannot be verified the review will not be published. Conflict of Interest Verify: If the reviewer has a connection to the vendor or competitor that is being evaluated, the review will not be published.
All reviews are subject to the same quality control and verification processes regardless of the rating or product being examined. This ensures that all reviews are handled equally and without bias.
Vendors are encouraged to respond to all reviews, even those with negative ratings, as this is a great chance to show that they’re paying attention and interested in the opinions of their customers. However, they should not try to influence reviews through requiring a non-disparagement clause in customer contracts, as this is a violation of federal law.